FOCUS Advent DM Campaign

  • ClientCliff Falls Media
  • ServicesBranding, Graphic Design

I have worked many direct response campaigns for the last few years. I was hired by Cliff Falls Media to design the artwork, emails, and code the landing page. Cliff does the copy and my job is to bring it to life with the artwork. Our combined talents have produced great results.Each project has been a new brand with a new message that needs to be built from the ground up. My job has also been to bring heart to the message and capture the audience with the visual. In this particular appeal I sought to capture the purity of faith, Christmas and the essence of eternity.

A difficult side of design is using white space to your advantage. I learned how to use the lack of color to convey my message. It brought out the subtle red, making the messaging more powerful and eye catching.