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JDEK Associates

THE PROJECT
JDEK Associates came to us as a small search firm who wanted to refresh their brand. The original logo was dated and difficult to use in different facets of business and marketing. They also needed a new website – the old was boring, unresponsive and had no clear call to action. We were really pleased with this logo and brand. I love the colors, simplicity and message it conveys. One simple icon communicates exactly what JDEK Associates provides.

The website I built was simple and straightforward. They did not require a lot of content and we kept the copy short and on point. I built the site on the WordPress platform and migrated it to a new server. Once the website was finished, I designed and ordered business cards, letterhead and envelopes. Finally, I overhauled their LinkedIn page to complete the rollout of their new brand. The customer was thrilled with the outcome.

WHAT I LEARNED
In this project, I learned to trust my instincts. My partner did not care for the logo I felt was best for the customer. He was going to remove it from the options but I fought hard to keep it in the running. The client chose this logo for their brand.

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